It’s an epidemic.
And we need new weapons to fight it.
I believe one of the most powerful new weapons against suicide isn’t a drug or a therapy. It’s a human being named Jimmy Hatch. When people hear his story, triggers are less likely to get pulled.
Are we solving the whole suicide problem? No. But Jimmy's story is one good weapon in the fight.
We met a remarkable fellow who was working as a docent at the Palm Springs Air Museum, and realized that his story was just as compelling as the exhibits.
Met this rock star a few days ago. Bob survived 29 missions in a B-29 in WW2.
Sending love and respect to Bob, in honor of Memorial Day.
We created Soldier Fuel energy bars because we wanted the troops to have healthier, zero-trans fat, zero-HFCS performance nutrition instead of the dangerous trans-fat bars they were being force-fed. Now, Soldier Fuel is recommended in the U.S. Special Operations Forces Nutrition Guide and featured on shows like Discovery Channel's INCREDIBLE INVENTIONS.