It’s an epidemic.
And we need new weapons to fight it.
I believe one of the most powerful new weapons against suicide isn’t a drug or a therapy. It’s a human being named Jimmy Hatch. When people hear his story, triggers are less likely to get pulled.
Here's why Jimmy's story has this effect:
Jimmy was a formidable tier-one guy in the Navy's special missions unit. After getting knocked out of that life (which he loved), Jimmy admits how broken and depressed he became. This admission gives people permission to admit their own brokenness, too, because they think, If that guy bottomed out and needed help, then maybe it's OK for me to need help, too. And that realization saves lives.
The book re-calibrates Resilience. In our culture, the way we're sold Resilience is wrong. The message is that it's mostly a solo enterprise. Get tough. Buck up. Be bulletproof. Rally yourself. It's up to you. Wrong. Saving each other is a group effort. To save yourself, you need others.
Are we solving the whole suicide problem? No. But Jimmy's story is one good weapon in the fight.
"This book touched me like no other personal account of battle I've read"
- Lt Gen Mark Hertling
We created Soldier Fuel energy bars because we wanted the troops to have healthier, zero-trans fat, zero-HFCS performance nutrition instead of the dangerous trans-fat bars they were being force-fed. Now, Soldier Fuel is recommended in the U.S. Special Operations Forces Nutrition Guide and featured on shows like Discovery Channel's INCREDIBLE INVENTIONS.