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We always successfully defend our HOOAH® trademarks, because we care about enlisted men and women.

We'll always fight on their behalf.  Even when others won't.

THE PROBLEM:  For-profit corporations are making money by infringing the HOOAH® trademark.  They sell unauthorized duds with "HOOAH" on them, sometimes for obscene amounts.  These companies are for-profit, and they give little back to the troops.  It's not good.

THE SOLUTION:  We offer HOOAH® brand gear for reasonable prices.  We frequently grant Military Spouses free licenses to our mark.  And we give 100% of profits from our HOOAH® shirts to pro-veteran causes.  Period.  And that's why the men and women in uniform support us.  (The people who don't support us are the for-profit corporations that make money by overcharging people and infringing the HOOAH® trademark.)


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The Infringers

CafePress seems to have very little respect for the registered trademark.

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We're told that the for-profit licensing giant authorizes, sells, and/or facilitates merchandise like the hats below (if so, they're doing it without our permission... and if you're selling Beanstalk-facilitated items bearing HOOAH, you need to ask your lawyer about the concept of inducement to infringe). 

Concerning behavior / Bad actors?The govt. has shared some troubling internal emails.  This kind of garbage (where a govt official is looking to use his position to "make some bucks" for a for-profit company, instead of doing right by the enlisted) is exactly what we are fighting.

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Unlike The Infringers, Dandrea Brothers LLC respects trademark law

We own the two registered HOOAH® trademarks. 

In addition, our HOOAH® trademarks have been recognized as Incontestable by the USPTO.

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Some big companies are decent. 
Amazon recognizes our rights.

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Delta Apparel Inc. has revenues of around $400M a year, and they've recognized our rights.

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We're a small family business.  When bigger companies attempt to bully us and unfairly cancel our mark, we fight back, stand up for small business, and always prevail at the TTAB.

In this case, the company that launched a suit to cancel our mark had their claim not only denied by the USPTO, but denied "with prejudice," meaning their cause is permanently dead.

Dandrea Brothers LLC beats Columbus Colormac LLC at TTAB regarding HOOAH trademark.jpg

We have licensees (including veteran-owned businesses).  They respect trademark law, and they're awesome.  We love our licensees. 

We're also known for granting free licenses to Army Wives for the use of our registered HOOAH® mark. 

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