+ We've spent our careers doing right by the troops. We created SoldierFuel™
energy bars because we wanted the troops to have healthier, zero-trans fat,
zero-HFCS performance nutrition (soldierfuel.com) instead of the dangerous
trans-fat bars they were being force-fed. Now SoldierFuel™ is recommended
in the Special Operations Forces Nutrition Guide.
+ We spent money and time securing the HOOAH clothing trademark from a private company and then we gave FREE LICENSES of that trademark to Army wives, so that they could use HOOAH on t-shirts etc. We're the first company to ever do this. Why'd we do it? Because Army wives serve, too.
+ We produce documentaries that showcase the valor, selflessnes, and professionalism of the men and women in uniform (most recently the HALO Freefall Warriors series on Discovery and the Hurricane Hunter series on Weather Channel).
+ We also sponsor and support Ride 2 Recovery, the Army Ten-Miler, SEAL Legacy Foundation, and other pro-military groups (scroll down).