We successfully defend our HOOAH® trademarks.
A key reason we do it is because we care about enlisted men and women.
We'll always fight on their behalf. Even when others won't.
THE PROBLEM: For-profit corporations are making money by infringing the HOOAH® trademark. They rip off the troops by selling (unauthorized) shirts with "HOOAH" on it for $30 and up. And these companies give almost nothing back to the troops. It's disgraceful.
THE SOLUTION: We offer HOOAH® brand gear for reasonable prices. And we give 100% of our profits from HOOAH® gear to pro-Soldier causes. Period. And that's why the men and women in uniform support us. (The people who don't support us are the for-profit corporations that make money by ripping off the troops.)
We own the two registered HOOAH® trademarks.
In addition, our HOOAH® trademarks have been recognized as Incontestable by the USPTO.
Some big companies are decent. Delta Apparel Inc. has revenues of around $400M a year, and they've recognized our rights in a formal SEC filing.
But when companies attempt to bully us and unfairly cancel our mark, we fight back and beat them, always prevailing at the TTAB... and protecting our rights.
In this case, the company that launched a suit to cancel our mark had their claim not only denied by the USPTO, but denied "with prejudice," meaning their cause is permanently dead .
We have licensees (including veteran-owned businesses). They respect trademark law, and they're awesome. We love our licensees.
We're also known for granting free licenses to Army Wives for the use of our registered HOOAH® mark.