Veteran and active-duty suicides are up. 

Civilian suicides are up.

47,000 Americans take their own lives every year. 


It’s an epidemic. 

And we need new weapons to fight it. 


I believe one of the most powerful new weapons against suicide isn’t a drug or a therapy.  It’s a human being named Jimmy Hatch.  When people hear his story, triggers are less likely to get pulled.

Are we solving the whole suicide problem?  No.  But Jimmy's story is one good weapon in the fight.



We created Soldier Fuel energy bars because we wanted the troops to have healthier, zero-trans fat, zero-HFCS performance nutrition instead of the dangerous trans-fat bars they were being force-fed.  Now, Soldier Fuel is recommended in the U.S. Special Operations Forces Nutrition Guide and featured on shows like Discovery Channel's INCREDIBLE INVENTIONS.

hooah as a word that means hooah and hooah

The D'Andrea brothers brought wounded Soldiers from Walter Reed
out on the water with professional BASS anglers.  A great day.
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